This study investigates the interrelationship between public perception of tournament management, organizational efficiency, media portrayals, and team performance in the Women’s African Cup of Nations (WAFCON). Adopting a descriptive survey design, data were collected from a purposive sample of 120 fans from participating countries using a structured questionnaire based on a four-point Likert scale. The instrument covered three constructs: (1) public perception and fan support, (2) organizational efficiency and team performance, and (3) media portrayals and team morale. Reliability was confirmed with Cronbach’s alpha coefficients exceeding 0.80 across constructs. Descriptive statistics (means, standard deviations, grand means). Results showed that respondents strongly agreed that professional management, timely logistics, and positive media coverage enhance fan loyalty and indirectly boost competitive outcomes. The findings underscore the need for CAF and national federations to integrate strategic management practices with proactive media engagement to strengthen the WAFCON ecosystem and foster the growth of women’s football in Africa.